The Proper Approach for Exploiting Tags on Accountant Websites

Since you're looking at this article I'm going to make certain important assumptions about you. I'm going to assume you are a professional accountant, I'm also going to assume that you have a website, and I'm going to assume that you have already taken to heart the relevance of the internet in luring prospects into your firm. You already understand the internet is an exceedingly competitive market that changes in a flash, and to utilize it correctly as a marketing instrument, it's essential to have optimized page content with a very high degree of relevance to searchers. This gives superior accountant websites additional visibility by ranking them higher on search engines like Google. Now we're not going to tell you everything you need to know about SEO, or Search Engine Optimization, but we are going to get you started. First, SEO changes fast, so if you haven't been keeping up forget everything you think you know about it.

A few years ago, many businesses simply "stuffed" their websites with keywords, frequently indexing keyword-dense pages in places only the meta-crawlers could find. Well, those days are GONE. It didn't take long until every fool and his brother was generating spammy content for rankings and in order to deliver decent content the search engines had to get smarter about how they looked at each page.

Still, the appropriate use of keywords within page content is remains vital to the success of well optimized accountant websites. For example, a web page contains two "meta tags" that are still considered very important. Meta tags don't actually appear on the page, but the search engines see them as "titles" and "descriptions". This is because the meta-crawlers that determine the relevance of websites will look to headlines and titles for the use of keywords. If the content of the page and the meta tags match the search engines will notice this, and this will boost the page's "relevance" score. Don't even bother with cheesy old-school cheats like tiny text, keyword stuffing, gateway pages and mouse-over redirects. These tricks not only won't work they'll actually piss off the search engines.

Another type of meta tag, perhaps the most famous, is called the keyword list. Don't waste your time on it. Most search engines don't even look at keyword lists any more.

So how can accountant websites make effective use of these SEO techniques? Well, one of the first things you should do is ensure that all the pages on your website, from the homepage and landing page right down to each and every interior page, including the one that lists your contact information, makes seamless and well-integrated use of important accounting-related keywords. Make sure you include your town and local area in your tags. This is critical. By referencing your market area you make it much more likely that searchers in that area will find you.

Of course a website is going to need outside help to succeed. No website is an island, so to speak. It's also important that a website draw readers. One way to accomplish both of these objectives is to keep a blog.

Of course there's limits to what even a blog can accomplish, don't expect this strategy to be any more than a good start to a successful website. But a blog will help you keep your accountant website active in two ways. For one thing it's a great way to draw readers. Accountant websites are great tools, but blogs are a lot more dynamic and fun. Second, you can also use blogs to cross-link important terms with hyperlinks back to your company site. Blogs can also lead directly to sales. All you need to do is write a competent "call to action" with a hyperlink back to your website. And, indeed... you'll lure fresh readers to the website. Readers are prospective customers, so the more readers you earn the more clients you'll get at the end of the day.