Distributing leaflet is one of the most versatile and effective ways of promoting a product or service. This method of advertising is excellent for small- to medium-scale enterprises (SME). But since SMEs do not have the cash of large corporations, proper advertising can get buried in the plethora of expensive to-do's.
That is why for SMEs, knowing how to spend and where to save is important. Here are a few suggestions on saving money through cheap leaflet printing.
1. Design the leaflet personally
If you know how to use a graphics design computer program, then create the design yourself instead of hiring someone else to do the task for you. Another benefit is that your design will be much closer to what you have envisioned rather than when you let someone else design your leaflet. There are several graphic design programs in the market which you can learn and use. You don't even have to enroll in a special course; the Web has millions of pages of instructions, tips, and tricks on using these programs.
2. Go green if feasible
Save a digital version of the leaflet you created and upload it in your website and social networking sites. It would even be better if you include a downloadable, printable version. By taking advantage of the Internet and social media outlets, you considerably cut the advertising costs
3. Make your leaflet smaller
If the essential information can fit in a quarter sheet of office paper, then avoid printing full-sheet-sized leaflets. Use a quarter-sheet. Analyze your project-specific goals and work your way into the design to achieve them.
4. Find a sponsor
There are companies and people who are willing to help you in exchange for advertising space. For instance, if a printing company decides to shoulder half the cost, you can do them a favor by including a "Printed by Company X" somewhere in the leaflet.
For more information about digital cheap leaflets printing, contact Wales Print UK.
Cheap Leaflet Printing is Possible
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