The Most Effective Ways to Use Social Media Marketing for Business

You cannot disregard the effect of social media marketing on business. Over the past decade, it's gone right from non-existent to successfully being one of the very most important factors to business success. How did this actually happen? Let's take a quick look...

Way back in the dark ages of the World wide web, (maybe 10 years ago!) people went online for principally one reason. To locate information regarding 1 thing. There was not any such thing as social media - or social media marketing. These people weren't there to purchase anything - as a matter of fact, it was actually totally scary to disclose charge card numbers to web-based sellers due to the confidence element.

As time went on and bigger companies all started to actually advertise on the net, many people got more comfortable with ordering - and vending on the net. This had a huge impact on how people were interacting and certain organizations took advantage of the channel to get nearer to their potential customers.

Eventually, this evolved into multi-way conversations involving customers. At first it was via 'bulletin boards' and user discussion forums, but ultimately people wished to interact directly with each other - regionally and around the world.

Websites including Myspace.com popped up through which someone might share their own personal profiles, their images and their everyday lives with others. In a short time, Facebook was crowned the principal participant within the space because of the way their program integrated almost direct sharing of real info with anyone who became a 'friend.' This resulted in human beginning of social media marketing - tapping in to the vast networks of people online.

How to Use Social Media Marketing Concerning Business

Once you recognize how social websites happened, it's about time to put its potential to use...

Possibly one of the oldest maxims in marketing might be, "join in the conversation your customer is already engaged in." Prior to social media, that in fact presupposed a boatload of boring, time-consuming research which often resulted in a 50/50 estimation as to what the customer seemed to be thinking.

Now we entrepreneurs are able to very quickly see what issues individuals are having along with what they may be working on to locate answers to their issues by simply clicking on a handful of websites and observing what is actually being said. This in itself is a step forward for marketing business units and online marketers who require the data quickly.

Within a few hours - or a couple days at most - a seller could have all their own research carried out and could be producing promotions which target the central problems their own prospects face. This offers better odds of selling the proper solutions to those same prospects.

Having done your research and focused upon your message, you can now go back to social media to get the news out. This could be as simple as a series of quick Tweets via Twitter - or maybe a long-term Facebook promotion devised to draw individuals through your sales funnel.

Use social websites to distribute your particular message to your best prospect. With the tools in existence, you are able to target your message all the way down to precise demographics. You can also go as far as focusing on particular likes and hobbies people have already identified that makes it super easy to get the message to market match exact.

If you're finding it a struggle to master this important topic, check out this webpage all about social media marketing.

The Ultimate Social Media Marketing Websites

We're all tuned in to Facebook and Twitter - the two main sites the mass media most identifies with. The fact is, more than 700 million people have Facebook accounts and the majority log into them every single day. Effectual utilization of these two sites can direct countless hungry customers to your website - should you know what you are doing!

But, there are many other websites you could use to locate your clients and draw them to your website. For instance, Squidoo has a significant social reach and it's rather easy to set up a Squidoo profile.

You can also find social bookmarking websites which can extend your message quickly and effectively. These are websites which are shared across the Internet and offers both search engine plus a social benefit to them.

The Big Four Social Bookmarking Websites

1. Digg.com - one of the most popular social bookmarking sites. Diggers like buzz and excitement.
2. Reddit.com - simple, streamlined. Popular with the more practical and insightful surfer.
3. Delicious.com - content conscious users. Good for most online businesses.
4. StumbleUpon.com - adds the feature of being able to add to stumble. Attracts the quick surfer so needs catchy graphics and headline to get surfer to stop.

As you have seen, by taking the time to understand and implement, you'll be able to drive a ton of web traffic to any website you want using social media marketing methods.


Author, angler, writer, marketer and adventurer. When Russ Banister isn't cruising the Internet looking for interesting opportunities, he's actively involved in playing with his grandkids, stalking rainbow trout in deep. pristine mountain lakes or riding his motorcycle high into the mountains. His curiosity results in all sorts of exciting and entertaining excursions he's happy to share with family and friends. Currently, he's off studying the impact of social media marketing.